Silverflow OOH launches as new independent international Out-of-Home media agency in Germany
Founded by industry leaders Winnie Karst and Adrian Skelton, the Germany-based international OOH agency aims to redefine the way brands connect with audiences in the real world - worldwide.
Frankfurt am Main, Germany & London – [19/05/2025] – Silverflow OOH, a new Out-of-Home (OOH) media agency, launches today, bringing fresh expertise and innovative solutions to the dynamic German OOH market. Founded by experienced industry leaders Winfried Karst and Adrian Skelton, Silverflow aims to redefineoutdoor advertising by seamlessly integrating creative strategy, data-driven insights,and multi-market campaign execution.
Based in the Frankfurt Rhine-Main region, Silverflow will focus on delivering high-performing OOH planning and buying solutions across Germany while alsomanaging multi-market and international campaigns for German and internationalclients. Looking ahead, the agency has ambitious plans to expand into emergingOOH markets across Europe, leveraging the latest digital and data-drivenadvancements to push the boundaries of outdoor advertising.
With decades of experience in international OOH media, Winfried and Adrian havebuilt a reputation for delivering high-impact campaigns that connect with audiences.Karst has 30 years’ experience in leadership roles at specialist, media owner and industry association, based in Germany. Skelton has worked in the UK andinternationally, with over 25 years’ experience in OOH working on direct clients’,business development and global expansion. The pair have worked together at bothKinetic and Talon where they successfully developed international business.
Adrian Skelton says, “At Silverflow, we’re passionate about making OOH smarter,more strategic, and more effective for brands. We combine deep local marketexpertise with a global mindset to help clients maximize their advertising impact.”
"OOH has never been more exciting and the opportunities for brands to connect withaudiences in creative and meaningful ways are endless" adds Winfried Karst.
"We’re here to help our clients navigate this evolving landscape and delivercampaigns that truly stand out."
Silverflow’s offices are based in Mainz, Germany.